Brands and Branding White Papers & Articles

The Fruits of the Vine:

A Great Brand Means Nothing if No One Knows about It, Karen Post
Avoiding "Me Too" Marketing with a Competitive Advantage, Marcia Yudkin
Brand and Deliver!, Jack Sims
Branding and Positioning Go Hand-in-Hand to Create Market Winners, Martin Jelsema
Branding's Dirty Little Secret, Nick Wreden
Brand Moi--Making Your Mark for Success (Personal Branding), Karen Post
Building the Perfect Beast: The Igor Naming Guide, Steve Manning
How to Brand and Market a Commodity, by Dave Dolak
In a Sea of Sameness, Brands Must Stand Out, Karen Post
Rebranding and Marketing: What's in a Name?, by Christine Brown
Sponsorship: The Super-Powered Branding Tool, Peter Montoya
Top End Alignment: How to build a great brand from the ground up, Dave Dolak
The Nuts & Bolts of Personal Branding, Peter Montoya
Though Leadership Marketing, Steven Van Yoder
Your Mission: Brand, Dave Dolak

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