| Brown, Christine | Jelsema, Martin | Laughon, Tom |
| Muccino, Alfredo | Strauss, Ron |
Profile: After seventeen years of in house consumer products experience in branding and marketing, Chris Brown founded Marketing Resources & Results in 1998 to help companies understand how to brand and market their products and services. 330-656-9793. Located in Northeast Ohio between Akron and Cleveland. Corporate experience: Hasbro Industries. G.I.Joe. Transformers. Playskool. Rubbermaid. Little Tikes. Coppercraft.
Services: Consumer product branding, Contract manufacturing marketing, Professional services brand development.
Profile:Martin Jelsema, founder of Signature Strategies, began his career at BBDO Advertising in 1958. He has created advertising and promotional materials, marketed new products, performed market research, developed both corporate and product brands with IBM, Coors Ceramics, Information Handling Services, and J.M. Mathes, Marsteller and Tallent/Yates Advertising. He has been an independent consultant/writer/designer/analyst for over 20-years. Services: Signature Strategies helps smaller companies profit from the power of branding.
Services: We perform analytic, strategic and creative activities for our clients, including brand audits and critiques, constructing brand platforms and architecture, name development, positioning research, logo creation, tagline development, graphic standards, name preference research.
Profile:Tom Laughon is President of Catch Your Limit Consulting, a management and marketing firm headquartered in Tallahassee with an affiliate office in Richmond, Virginia. Tom has worked with some of America's top brands: Comcast Communications, McDonald's, Reynolds Metals, Corning/Mitsubishi, Samsung, International Dairy Queen and The Society to Protect America's Eagles. Tom has spent a career in marketing, advertising, consulting and providing leadership for businesses. Tom speaks and consults for professional organizations throughout the United States and is an award winning adjunct professor at Florida State University. His courses have included Creative Strategy, Professional Selling, Basic Marketing and Promotional Management. In addition, he is currently writing a book about fostering creativity and strategic thinking in organizations. Tom's passion is fishing and his paradise is in the crystal blue Gulf waters off Florida's Big Bend region near Tallahassee.
Services: Branding, team-building, communication, leadership, creativity, strategic positioning.
Profile:Alfredo Muccino is a respected brand strategist and award-winning creative director who has worked with technology brands for almost 25 years.
During his career, Alfredo’s work has been recognized by some of the world’s most prestigious design organizations. He has received awards from the American Institute of Graphic Arts, The Western Art Directors Club, The Society of Publication Design, The Society of Business Communicators and American Corporate Identity, and many others. Alfredo has been a featured speaker on the subject of branding and design at San Jose State University, the University of California, Santa Cruz, the Software Publishers Association Conference, and has lectured across the country on the subject of Brand Development for the Business Marketing Association. He also recently spoke at GlobalShop 2007 in Las Vegas on the subject of "Building the Brand Experience at Retail"
After selling his business to Full Moon Interactive, he decided that it was time to start a new type of agency and, along with Scott Gardner, he founded Liquid in 2000 to focus on branding for technology companies.
As Chief Creative Director, Alfredo sets the tone for the creative approach and the brand strategy work that Liquid delivers. Over the years, Alfredo has worked on significant brand strategy assignments and major product launches for companies such as AskJeeves, Microsoft, Seagate, Sony, Plantronics, and Visa.
Additionally, Alfredo is the founder and Creative Director of Carta Products, a company that designs and markets fashion-inspired stationery products and home accessories for the retail market. The collections Alfredo has designed are being sold worldwide, and have been featured in Martha Stewart Living, InStyle Magazine, Interior Design, Home&Garden, Elle Decor, WallPaper and other publications.
Services: Liquid Agency is a brand marketing firm specializing in the tech sector. We provide services ranging from brand strategy to brand experience (brand identity, packaging, websites, advertising, tradeshows & events, and more).
Profile: Brandzone works with CEO's and their direct reports to help them realize the full potential of their corporate, product and/or service brand(s) to improve productivity throughout the enterprise.
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